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Just Cuts Lake Haven owner celebrates 20 years in local business

05 Dec 2021
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Wadalba Stylist and Just Cuts Lake Haven Owner Oliver Adams is celebrating 20 years of salon success.

After beginning his hairdressing career in his uncle’s barber shop, Oliver opened his Lake Haven Shopping Centre salon this time in 2001 at just 23 years of age.

In twenty years his Lake Haven salon has performed over half a million Style Cuts and counting.

“I remember the first few weeks I was nervous, it took a few weeks to really get going,” said Oliver. “I never imagined back then I was just starting to build a reputation that’s seen me last two decades.”

“I credit my incredible team of 10 fully qualified Stylists for playing a big part in the success of our business, especially Megan Ferrucci who has been here from day 1.”

“I’d also like to thank Michael Cochrane who was a collaborative centre manager for so many years.”

While his salon has stood the test of time, Oliver says embracing change is a key ingredient in longevity.

“Hairstyles have changed – mullets and fades are most popular choices here at the moment, back in 2001 undercuts were the most requested style. Some classic styles never go out of fashion, and we have local senior Clients who’ve been getting the same Style Cut for two decades since we opened,” said Oliver.

“Technology has also changed with everything going digital, no more docket books. We’ve seen a strong uptake in downloads of our Just Cuts app for contactless check in here at Lake Haven.

Oliver’s number one tip for small business success is to get started.

“Ultimately small business success comes down to consistency in the small things you do every day. Staying mindful of how you treat your team and customers is critical, day in day out, as people notice.”

“I think some small business owners go all in for the first 12 months and then start to slack off. You need to be passionate about your business and your people every year, not just the first.”

“My advice is to just get started and take a calculated risk - don’t procrastinate.”

Oliver is now focused on the future, and is currently training fellow Wadalba resident and 18 year old Ella Allen in barbering. Ella will be the first apprentice barber in the national Just Cuts apprenticeship scheme.

“We’re the perfect place for barbering apprentices because we don’ do colour, and demand for barbers is surging nationwide so she’s learning a lucrative trade before completing her hairdressing qualifications.”

Visit Oliver and his team at Just Cuts Lake Haven, Lake Haven Shopping Centre, Shop/113A Lake Haven Dr. 

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